THE MERCHANT OF THE MASKS (REAL PHOTO FRENCH POSTCARD BY ALBERT BERGERET)

masks

This spectacular vintage real photo postcard features a pretty young woman posed as a seller of theatrical masks.  Note the detail of the facial features of each mask. The masks are absolutely beautiful, as is their purveyor. This RPPC was produced by celebrated French artist Albert Bergeret (1859-1932) and published in Nancy, France. Included in Bergeret’s body of work is his series “Women of the Future”. In 1902 he designed a series of postcards depicting women at work in traditionally male professions. Seen below are some examples of these cards. We see a journalist and a soldier. Other cards included a physician, lawyer, and a military general. Bergeret was no feminist. In fact, many of his depictions in the series involved women in skimpy clothing. The pictures were more like pin-ups than a call for equal employment rights for women. Bergeret was a successful businessman. His studio became the leading postcard producer in France. In 1900 he produced 25 million cards and by 1903 he published 75 million postcards. He knew how to grow a business.

women-future3                                                                                                                                                        WOMEN OF THE FUTURE   femmes_avenir_08_sous_off                                                                                                                                                          WOMEN OF THE FUTURE

masks 1

REVERSE OF THE MERCHANT OF THE MASKS POSTCARD

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One CommentLeave a comment

  1. Can someone translate the front message?


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