PRETTY WOMAN ON THE ROCKS (1932 REAL PHOTO POSTCARD)

beach-scene

A very pretty woman sits on the rocks and poses for this splendid vintage real photo postcard portrait. The woman sits on the rocks along the shore of an unidentified body of water. The young woman is wearing a summer dress and has a parasol beside her. It is amazing to me how, dressed in a relatively tame fashion, she is just as attractive as any scantily clad model that appears in the Sports Illustrated bathing suit issue. I will admit, that the photographer most certainly posed her to reveal her partially uncovered calves. I guess sexual provocativeness sells postcards as well as magazines. This postcard has a message that is dated 1932. It was published by L. Bergeret of Paris, France. I don’t know if there is a connection between L. Bergeret and Albert Bergeret (1859-1932). Albert was a leading French postcard producer in France who operated in the city of Nice. In 1900 he produced 25 million cards and by 1903 he published 75 million postcards. I am wondering if L Bergeret may have been a successor to Albert Bergeret. L. Bergerets images seem to cluster in the 1930’s.

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Published in: on September 12, 2016 at 11:05 pm  Comments (1)  
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PORTRAIT OF A ROW OF FIVE ADORABLE CIRCUS DOGS (PHOTO BY FAMED ALBERT BERGERET OF FRANCE)

circus dogs

This vintage real photo postcard features five circus dogs posed as if they were begging. The dogs are adorable and the photographer did an excellent job of posing these “talented” canines. The caption is in French and roughly means “Doggies Right Alignment”. The photograph is by the famed Albert Bergeret (1859-1932), a leading French postcard producer. Printing on the front of the postcard lists the studio as being located in Nancy. A postmark on the card indicates that it was mailed in 1902. To view other examples of Bergeret’s work and to learn more about him, click on the category “Photographer: Bergeret”.

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Published in: on April 11, 2016 at 2:18 pm  Leave a Comment  
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THE MERCHANT OF THE MASKS (REAL PHOTO FRENCH POSTCARD BY ALBERT BERGERET)

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This spectacular vintage real photo postcard features a pretty young woman posed as a seller of theatrical masks.  Note the detail of the facial features of each mask. The masks are absolutely beautiful, as is their purveyor. This RPPC was produced by celebrated French artist Albert Bergeret (1859-1932) and published in Nancy, France. Included in Bergeret’s body of work is his series “Women of the Future”. In 1902 he designed a series of postcards depicting women at work in traditionally male professions. Seen below are some examples of these cards. We see a journalist and a soldier. Other cards included a physician, lawyer, and a military general. Bergeret was no feminist. In fact, many of his depictions in the series involved women in skimpy clothing. The pictures were more like pin-ups than a call for equal employment rights for women. Bergeret was a successful businessman. His studio became the leading postcard producer in France. In 1900 he produced 25 million cards and by 1903 he published 75 million postcards. He knew how to grow a business.

women-future3                                                                                                                                                        WOMEN OF THE FUTURE   femmes_avenir_08_sous_off                                                                                                                                                          WOMEN OF THE FUTURE

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REVERSE OF THE MERCHANT OF THE MASKS POSTCARD